International Virtual Conference

The Department of Media Studies, CHRIST (Deemed to be University) is hosting its 11th edition of Media Meet 2020 and is proud to be collaborating with Griffith University and Florida State University College of Communication and Information.

27 - 29 August 2020


MEDIA MEET, the annual conference of the Department of Media Studies, CHRIST (Deemed to be University) Bangalore, India is back with its 11th edition themed, “Media Literacy”. This platform will allow students to gain insight and knowledge from renowned academicians, researchers, and practitioners on Media Literacy. Media Meet creates a forum to share ideas and opinions on topics surrounding the field of “media”. Students are provided with a platform to interact with renowned academicians and media professionals/experts in the industry that could help prepare and shape their future careers. The Covid-19 Pandemic has increased the distribution of misinformation through various media channels. In such a scenario, knowledge regarding “Media Literacy” helps to critically analyse the information being presented to us by questioning its credibility. Therefore, it is vital to tackle the topic of Media Literacy, especially in the current times to abolish the concept of “infodemic” - a term coined by the Director General of the WHO.


“Media Literacy”, the theme for this year’s Media Meet, is the ability to identify different forms of media and critically analyse as well as interpret the messages that are being sent by them. Media literacy is an essential element that is needed to be developed effectively in order to keep up with the changing media culture. It is necessary that we control the interpretation of what we see and not the other way around. This element allows us to develop “critical autonomy” or the ability to think for oneself, which is a fundamental quality needed for a democratic society to function effectively. In the current era of citizen journalism and an explosive social media culture, media literacy is a compulsory skill that we all need to develop in order to steer clear of political persuasions and fake news. It guards us from being controlled by the media we use and helps us in forming informed and accurate opinions from information being provided to us.

Media Meet 2020 is proud to collaborate with Griffith University, Florida State University College of Communication and Information, and several other prominent educational institutions and media organisations to host a first-ever International Virtual Conference this year.

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We live in an information age, amid the wealth of media on the one hand, and information overload on the other. Being constantly bombarded by texts, images, videos, wikis, and more has posed us with the challenge of navigating our mediated worlds and coping with the changing demands of our social lives. Yet, seldom do we think about the processes of such information production, consumption, and their implications.

At this critical juncture of the information society, being literate about the processes that drive content and news generation becomes vital. Media literacy is concerned with helping society develop an informed and critical understanding of the nature of media, the techniques used, and the impact of these techniques. Further, it is the education that aims to increase the society’s understanding and experience of how media work, produce meaning, organize and construct reality. Media Literacy also aims to equip society with both the knowledge and the skills required to transcend citizens from mere consumers to prosumers of media.

Media literacy is conceptualized as a broad canvas that accommodates all aspects of the media domain – Journalism, Advertising, Public Relations, Integrated Marketing Communication, Films, TV Series, Reality Shows, Music Production, Radio and Podcasts, Social Media Content, Digital Design, Video Games, Virtual Reality, Artificial Intelligence, Theatre, Audience Studies, Media Education etc.

The only way to ensure that we become responsible citizens of democracies functioning within an interconnected world is by ensuring not only freedom of expression and freedom of information, but also the freedom to understand how information is procured, processed and delivered; and equip ourselves with the skills required to critically evaluate, comprehend and consume the flood of media messages. Media literacy aims to create an informed citizenry capable of deliberating and exercising their agency and produce a media ecosystem that is based on ethics, assures plurality of voices, and thereby facilitates a vibrant democracy. The seminar, while retaining its egalitarian ideals, also hopes to take stock of the critical tension in trying to box the audience into slots like ‘vulnerable’, ‘ignorant’, ‘passive’, ‘critical’, ‘resistant’ etc., and lend space to explore more fissures to be opened up in the Media Literacy project.

Keeping in line with one of UNESCO’s Sustainable Development Goals of building competencies among citizens of the world in Media, Information and Digital Literacy, the Department of Media Studies, CHRIST (Deemed to be University), Bangalore, aims to use the MEDIA MEET 2020 conference to influence society to understand the importance of media literacy and adopt it in our everyday lives in the era of post-truth.


The format remains similar to a regular academic conference. Participants will be required to send in full papers/ abstracts/posters which they plan to present. Following a rigorous review, selected candidates shall be notified and will be requested to send in a video of their presentation. The time limit and format will be informed well in advance. All videos shall be made available to the conference participants a week before the conference.

On the day of the conference, online platforms will be used to bring together participants for discussions and deliberations about their presentation. Participants will be categorized based on themes they have chosen. The paper presentation will happen asynchronously, while the discussion will happen synchronously, moderated by a faculty member of CHRIST, alongside a panel of reviewers.


Papers can address (but are not restricted to) the following themes:

Misinformation, Malinformation, and Disinformation

● Sensationalism

● Fake News

● Post-Truth

● Alternate Truth

● Fact-checking

● Media Censorship

● Media Trials

● Journalism/Media Ethics

● Infringement of Privacy

Power, Persuasion and Propaganda

● Governance and Politics

● Media Ownership

● Media and Self-Censorship

● Social Media and Awareness Campaigns

● Media Influencers

● Rhetorics

● Media Effects

● Media Capture

Media and Identities

● Media Representation

● Media Stereotypes

● Media and Audience

● Othering and Mainstream Media

Media, Democracy, and Governance

● Freedom of Speech, Dissent and Rights

● Language and Literacy

● Media Literacy and Law

● Media Literacy and Policy

● Digital Citizenship

Media and Culture

● Visual Culture: Production and Consumption

● Popular Culture: Prejudices, politics and possibilities

● Media Literacy and Sports

● Media Literacy and Cinema

● Media Literacy and Advertising

● Media Literacy and Public Relations

● Media Literacy and Journalism

● Media Literacy and Children’s Entertainment

● Media and Science Communication

● Media and Health Communication

● Media Literacy and Education

● Competencies, Pedagogy and Curriculum

Submission Deadline:

  • Selected Abstracts will be notified via email.

  • Guidelines for Video Presentation will be sent along with the acceptance email.

Abstract submission: 20 July 2020

Full paper submission: 10 August 2020

Video presentation: 17 August 2020


The organizers will be bringing out an ISBN book which is a compilation of a few exceptional papers presented in the conference. The book will also contain articles from Dr Vinod K Jose (Executive Editor, The Caravan) and other resource people attending the conference. In case of selection of a paper for publication, a nominal fee needs to be paid by the participant in addition to the registration fee, for covering publication costs. This book will be published through a renowned book publishing company. Alternatively select papers will be considered for a Special Edition of Artha: Journal of Social Sciences.


1. The paper should be of an average length of 6,000 words, neatly typed in MS Word (.docx), with 1.5 line space, 12 point Book Antiqua font.

2. The paper should carry an abstract of about 150-200 words with not more than five keywords. Both the abstract and keywords are mandatory.

3. The tables and figures in the text should be centred.

4. Endnotes: All notes should be indicated by serial numbers in the text and the detailed reference should be given as endnotes at the end of the document, following the corresponding numbers before the references and explanation. No footnote system is to be followed. Endnotes are optional.

5. References: The list of references should be placed after the endnotes, and arranged in the alphabetical order, on the basis of surnames. Only the works cited or referred to in the main text should be cited under the references. Intext citation and references should adhere to the Seventh Edition of Publication Manual of American Psychological Association (APA).

6. British English spelling and grammar is to be used throughout paper.

7. Every contribution should be accompanied by a declaration that the article is original and has not been published nor submitted elsewhere for publication.

8. Whenever a copyrighted material is used, contributors should accurately reproduce, and obtain permission from the copyright holders, and the same should be acknowledged in the article.

9. All submitted articles will be double-blind peer reviewed. Acceptance of articles is subject to recommendation by the review panel.

10. The full paper adhering to the above guidelines should be emailed with the subject as <MM.Paper2020.Name> to:

Registration Fees:

  • By registering as a paper presenter, you automatically have access to all the sessions of the Conference.

● Rs 1000 - Indian Students and Research Scholars.

● Rs 1500 - Faculty and Professionals

● $40 - Foreign/ NRI Students, Research Scholars, Faculty & Industry Professionals

Academic Conference Faculty Coordinators

Dr Naresh Rao

Dr Aasita Bali

Dr Ashwini Falnikar

For any queries, write to or contact student coordinators:

● Suparva Sagar, ; +91 8904001739(M)

● Iwona DeSouza, ;+ 91 8668766891(M)