International Virtual Conference

Media/Crises: Challenges and Choices

27 - 28 August 2021
11 September 2021

Academic Collaborator

Supporting Partner


27, 28 August

International Virtual Conference

11 September

Paper presentation


MEDIA MEET, the annual conference of the Department of Media Studies, CHRIST (Deemed to be University) Bangalore, India is back with its 12th edition themed, “Media/Crises: Challenges and Choices”. This platform will allow students to gain insight and knowledge from renowned academicians, researchers, and practitioners on Media and Crises. Media Meet creates a forum to share ideas and opinions on topics surrounding the field of “media”. Students are provided with a platform to interact with renowned academicians and media professionals/experts in the industry that could help prepare and shape their future careers. The Covid-19 Pandemic has increased the distribution of misinformation through various media channels. In such a scenario, knowledge regarding the role of media during crises helps to critically analyse the information being presented to us by questioning its credibility. Therefore, it is vital to tackle the topic of Media/Crises: Challenges and Choices, especially in the current times to abolish the concept of “infodemic” - a term coined by the Director General of the WHO.


With Media/Crises: Challenges and Choices as the theme for Media Meet 2021, we plan to deliberate on the complexities that operate at the intersection of media and crises. Crises within the media, external crises like the pandemic, crises as content, perceptions and responses to crises by the media, are some of the focal points which this edition of Media Meet attempts to address by bringing together stakeholders from the discipline of Media Studies, academicians from other disciplinary backgrounds, media theorists, experts from the media industry, people who represent the government, policy makers, civic activists, scholars, students etc. Media Meet 2021 attempts to comprehend the breadth and depth of media/crises and conceive ideas that could make the practice and purpose of media more relevant and resilient.

Media Meet 2021 is proud to collaborate with Florida State University College of Communication and Information, Florida, United States. to host the International Virtual Conference this year.

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Crisis, pandemic, community spread, and their bearing on people and societies have been topics of discussion over the past one and half years. “Access to information in the time of crisis” was announced as the theme of the 2020 edition of IDUAI (International Day for Universal Access to Information) by UNESCO, and the event focused on the right to access information with a slogan “Access to information-saving lives, Building Trust, Bringing Hope. It emphasised the vital role of access to information in saving lives and moderating the impact of crises such as the current pandemic. Access to truthful and appropriate information is the greatest priority now, and the role of the media, the fourth pillar of democracy, forms a substantial part of it.

While there is no doubt about the timeliness with which messages are disseminated through the media, there is always a question regarding the accuracy and authenticity of the news, especially in social media. According to eMarketer, India has more WhatsApp users than any other country, with 390.1 million monthly active users and 448 million active social media users. So, the magnitude of implications due to the spread of misinformation, disinformation and mal-information in social media can be understood.

This is true especially in terms of the Covid-19 crisis - lack of information clarity in presenting numbers in the articles and particularly spreading misinformation regarding the availability of beds and oxygen facilities in hospitals, mortality rate and livelihood needs of the poor people during lockdowns, etc. have led us to be sceptical about the authenticity of media reportage. Hence, by assigning a central role to the nature and scope of both traditional and social media, the conference intends to receive proposals that focus on the possible ways in which these parameters of different media could be analysed and how the shortcomings (if any), could be rectified.

While the multi pronged crises posed by the pandemic made the importance of media evident for all sections of the society, they also resulted in the media being put to scrutiny like never before. At the same time, almost every section of media - film, television, advertising, music, gaming, print and digital - were faced with their own challenges and they came up with their own solutions. Not all solutions were equally considerate of the media workers though. While the streaming media experienced a staggering rise in consumption, user base and profits, news workers were faced with lay-offs, furloughs and cutbacks. Media Meet 2021 attempts to bring together the stakeholders including those from the media industry and the academia to comprehend the breadth of the repercussions and to conceive ideas that could make the media industries more resilient.

The theme of the present Media Meet 2021 aligns with UNESCO’s sustainable development goals, while focusing on how media can and should handle various crises irrespective of time and place and how media serves society during different emergencies. In doing so, contributors are invited to consider (but not limited to) the following sub-themes:

  • Crisis Communication and the Hyperlocal Community

  • Media and Health Crisis

  • Media and Political Crisis

  • Media and Crisis in Tourism Development

  • Media and Economic Crisis

  • Media and Crisis in Education Communication

  • Risk Communication and Crisis Journalism

  • Media Communication and Technological Crisis

  • Crisis of Deception

  • Reportage on Natural Crisis

  • Crisis and Sports

  • PR Crisis

  • Crisis communication Strategy Development

  • Media and Crisis Management

  • Crisis Communication and Governance

  • Folk Media and Crisis