Advertising Psychology by Prakash Raghupathi
Advertising is a fast-growing sector in the field of media. The advancement of technology is a boon to the advertisers and content creators to widen and utilize their creativity.
This workshop addressed by Prakash Raghupathi, an eminent personality in the field of advertising, was centred on the theme “Advertisement Psychology”. This was the last of the exclusive workshops organized by the Department of Media Studies at CHRIST (Deemed to be University) as part of the Media Meet 2020.
The workshop was aimed at media students to enrich their knowledge and skills pertaining to advertisement creation. The audience was equipped with various concepts related to the psychological aspects involved in advertising.